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STRENGTH & SIMPLICITY
Hi, I’m Vicki, founder of Victoria Kain Fitness, and I’m here to help women over 40 take ownership of their health and fitness journey to build strong, confident bodies
If you're ready to ditch the frustration of fad diets, regain your energy, and finally feel confident in your own skin, then you've come to the right place!
I’ve worked with hundreds of women like you, who are tired of endless cycles of dieting and struggling with inconsistent results. That’s why I created the Strength & Simplicity Method, a proven system that combines structured strength training, simplified nutrition, mindset shifts, and real accountability to get you the results you’ve been craving
Sound good?
what's holding you back?
You've tried it all before & nothing seems to ever bloody stick!
You're struggling with fat loss despite trying multiple diets
You feel conflicted about what, when and how much to eat (there’s so much conflicting information out there!)
You can't understand why you're not seeing results when you "eat clean" and exercise regularly
You're struggling with energy and dealing with the hormonal shifts of peri/menopause
Your results are inconsistent, because life is busy, and it's tough to stay on track
And last but not least, you believe you are "too old" to transform or make significant progress
Ladies STOP over-thinking it all!
I’m here to tell you that you don’t have to stay stuck in these cycles. It IS possible to feel confident, strong, and energised without depriving yourself
now imagine this...
Complete clarity of what to eat to support your goals for long term sustainability
You finally drop body fat & gain momentum to build your dream body
You rock up to a gym with complete confidence knowing what you need to do to get results
Your metabolism is working for you, not against you
You spend less time training but see better results
You have a clear plan, so you stop second-guessing what to do next
You finally feel strong, capable, and in control of your journey and progress
Mindset and identity coaching to help you break through self-sabotage and limiting beliefs
Realistic solutions for busy lifestyles
You have me in your pocket being your biggest cheerleader and helping you problem solve the barriers you've never been able to break before
Women with fat loss or body recomposition goals (tone up!)
You have access to a gym or have a solid home setup (eg, barbell, dumbbells, bench, cable machine, bands, etc.)
You’re ready to commit to a structured training & nutrition plan (no more winging it)
You want fat loss, muscle definition, and confidence, without endless cardio or crash diets
You know consistency beats perfection—but you need expert guidance to stay on track
You're ready to show up, do the work and put the effort in!
Half-hearted effort = Half-hearted results
who is this for?
why this works...
Strength training approach – Effective, structured training that builds muscle, boosts metabolism, confidence, and long-term success
A structured approach to nutrition – Learn how to eat to finally achieve your goals, avoid overwhelm, confusion and feel AMAZING!
A structured plan – So you see measurable progress without second-guessing or feeling overwhelmed
Mindset & Behaviour Change – Break free from self-doubt, inconsistency & all-or-nothing thinking so fitness becomes a natural part of your life
STRENGTH & SIMPLICITY
how I'll create your transformation...
Initial Consultation
The foundation of your success starts here. I believe the client-coach relationship is key, which is why I take the time to understand you fully. From your dietary preferences and training history to your sleep patterns and work-life balance, every detail matters. This in-depth understanding allows me to create personalised programs that fit seamlessly into your life, ensuring the guidance and support I provide is truly tailored to you
Personalised Nutrition
Your nutrition plan will be fully tailored to your goals, preferences, and the unique challenges women face. Whether you thrive on a structured meal plan or prefer flexible guidance on tracking macros, I’ll help you find the best approach to fit your lifestyle.
At this stage of life, the right food choices can play a powerful role in balancing hormones, improving energy levels, and boosting your metabolic health. Together, we’ll focus on cleaning up your diet by prioritising nutrient-dense foods that support fat loss, muscle tone, and overall vitality. If you have any allergies, intolerances, or specific dietary requirements, your plan will be designed to suit your health needs while helping you feel confident and in control of your nutrition.
Tailored Training Plan
Your fitness journey deserves a plan as unique as you are. Using insights from your initial consultation and my expertise, I’ll create a bespoke training program that aligns with your goals and preferences. Whether you train at home or in the gym, your program will be accessible through my exclusive coaching app
Dedicated 1:1 Support
I’ll be with you every step of the way. You’ll have direct access to me for advice, encouragement, or just a friendly check-in when you need it most. In addition to weekly video check-ins, I’ll maintain regular contact to keep you on track and motivated. Your success is my priority
Weekly Check-In's
Consistency is key, and my weekly online check-ins keep you accountable. Every client is assigned a check-in day, where I’ll review your progress, including photos and measurements, and provide tailored feedback. If adjustments are needed, I’ll refine your plan to ensure you stay on track toward your goals
Members Education Hub
I believe knowledge is power, especially when it comes to sustaining long-term results. My Members’ Education Hub is exclusive to online clients and offers a wealth of resources, including video content on nutrition, training, mindset, and motivation. With guest speakers and an extensive exercise library, you’ll gain the confidence and skills to master your fitness journey
Testimonials...
“If you're seeking someone to guide, encourage, and help you achieve your personal goals, I highly recommend Victoria Kain Fitness. Vicki takes everything into account, including your eating patterns and lifestyle, to create a personalised fitness program tailored specifically for you. With a fully equipped gym in the comfort of her own home, Vicki offers an ideal environment for both seasoned gym goers and anyone who feels intimidated by traditional gym settings, ensuring a truly individualised workout experience.”
Michelle Braddy
01. Prime
This phase focuses on building the habits and structure you need for lasting success while preparing your body for fat loss by optimising your hormones and metabolism and laying a strong foundation for sustainable results
Think of this as the “driver’s education” course before you hit the road to your fitness goals
02. Achieve
This is where the transformation happens. You’ll follow a structured plan designed to help you lose fat and build muscle, creating the lean, toned figure you’ve been working towards
03. Maintain
In this final phase, the focus shifts to solidifying your results. Through reverse dieting, your body will adjust to a higher calorie intake, reducing the risk of rebound weight gain. Gradually increasing calories while continuing strength training will help you maintain your progress and set yourself up for long-term success
still unsure?... take a closer look...
so what makes Strength & Simplicity different?
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This programme is 100% tailored to YOU.
It’s not a generic "one size fits all" approach because, let’s face it, every woman’s body, needs, goals, and lifestyles are different
READY TO TAKE CONTROL OF YOUR BODY & HEALTH?
here's what happens next...
01.
Coaching Application
I believe in giving every client the best possible experience and results. That’s why I take the time to ensure this programme is the right fit for both of us. This is your opportunity to share your story, goals, and why you’re ready to make a positive change in your life
02.
Phone Consultation
Next, we’ll schedule a call with me to dive deeper into your current situation, struggles, and aspirations. This conversation is all about understanding your needs and determining the personalised plan that will set you up for success. I’ll also go over the programme details to ensure it’s the perfect fit for you
03.
Acceptance
If we both agree that we’re the right fit for each other, you’ll be invited to get started right away! This is your moment to take action and commit to transforming your health and life. Please only apply if you’re genuinely ready to make this change—I’m here for those who are all-in and ready to take the next step
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Is this programme suitable for beginners?Ideally, you’ll have at least 6 months of weight training experience with a face-to-face trainer. However, if you’re new to the gym, you can still follow the program by starting with weights that suit your current fitness level and building up gradually as you gain strength and confidence
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What if I don’t have access to a gym?This is a strength training plan, so you will need some level of equipment to ensure progress. You won’t get the same results training in your kitchen with a resistance band and a pair of light dumbbells. However, if you’ve got a well-equipped home setup — think heavy dumbbells (or adjustables like Bowflex), a bench, and a barbell with plates — you can adapt the program to train from home. The goal is to help every woman feel confident in the gym or build a home setup that truly supports results.
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I’ve struggled with weight loss and failed so many times before—how is this different?I hear you. This programme isn’t about quick fixes or generic plans. Strength & Simplicity is all about building lasting habits that you can sustain long-term, with expert support every step of the way. I’ll help you work through the challenges specific to women over 40, like balancing hormones and boosting metabolism, so you can finally achieve results that stick
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Is this programme personalised?Absolutely! Everything in Strength & Simplicity is fully customised to you. From your nutrition plan to your workouts, everything will be designed to fit your individual needs, goals, and lifestyle Depending on what approach is most suitable for you, you’ll receive specific nutrition targets tailored to your needs. In the first week, we’ll determine whether calories, macros, portion control, or another method works best for you, and I’ll craft a plan based on that. Your workouts will also be adjusted according to the equipment you have, any injuries, and other limitations You’ll have 24/7 text support from me and the community for recommendations, substitutions, motivation, and guidance whenever you need it
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Will this work for me?I know how discouraging it can feel to try countless diets and programmes with no results. I’ve coached hundreds of women just like you, and I’ve been where you are too! My own fitness journey is what inspired me to create Strength & Simplicity, so I understand the unique challenges women over 40 face when it comes to balancing hormones, boosting metabolism, and staying consistent Strength & Simplicity is a proven, science-backed system, so yes, it works. It’s not a fad diet or a quick fix. I’ll provide you with everything you need to succeed, but it will only work if you show up and take action
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Is it normal to feel scared to apply?Of course! Many women feel the same way. It’s perfectly normal to be nervous about stepping outside your comfort zone, but think about what’s on the other side of that fear: the body, health, and confidence you’ve been dreaming of. Staying in your comfort zone means staying stuck in the same old patterns Growth comes from challenging yourself, and if you’re ready to take your health to the next level, then applying is the first step. You’ve got this!
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What’s the investment?You may have noticed there’s no “buy now” button on the website, and that’s because I want to make sure this programme is the right fit for you before you commit During your discovery call, we’ll discuss your goals and how Strength & Simplicity can help you. I’ll also go over the investment options available to you. But trust me, the cost of getting started is nothing compared to the cost of staying stuck in a cycle of frustration and discomfort for the rest of your life
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